Working Together
Another interview. Unlike this interview about ghostwriting, we focused more on my background and past projects. Taken together the two hopefully answer questions you might have about working with a ghostwriter. Read more... |
As a ghostwriter I don’t have to worry about book printing costs or deciding whether a publishing contract or self-publishing makes better sense. But since I worked in book manufacturing for almost twenty years – for R.R. Donnelley, biggest book printers in the world, and then for Von Hoffmann Graphics, which was bought by Vertis and later by R.R. Donnelley and proves it really is a small world – I do understand the book manufacturing process and the costs. If you’re considering self-publishing, you should too. Read more... |
If you decide to self-publish - which also means self-print - you'll have to understand the basic components of a printed book. Even though I'm now a ghostwriter, I worked in book manufacturing for almost twenty years and still do productivity improvement consulting for larger book manufacturers. Here's all you need to know about how books are made. We'll start with the basics: Hardcover and softcover books. (Don't worry, I won't go all Wikipedia on you.) Read more... |
For anyone considering self-publishing, a major consideration is the cost of printing. To give you a sense of the process, check out the following text from an actual quote from a major book manufacturer. (I did strip out identifying elements, but the basics remain intact.) If nothing else you'll be surprised how inexpensive printing your own books can be... under the right circumstances. Read more... |
Questions about hiring a ghostwriter? Here's the transcript of an interview I did for an Australian magazine that may provide some answers. Read more... |
Recommended
Here's the story behind Book Recommendations from... If this doesn't answer your questions feel free to write. I'm boring. Few people care what I'm up to. But since I love great writing, people often do ask me to recommend books so I started posting some I like. Read more... |
James Tabor is the author, most recently, of Blind Descent: The Quest to Discover the Deepest Place on Earth. His last book before that was Forever On The Mountain. A former Contributing Editor to Outside magazine, he was also the host of the PBS series, "The Great Outdoors." He has climbed in Alaska, dived around the world, and explored wild caves in the U.S. and Canada. He was the Executive Producer of the 2007 History Channel special Journey to the Center of the World. (By the way; Jim likes likes to hear from other authors, in particular younger writers, who might have questions about writing and publishing - so feel free to contact him.) Exploring caves is like rock climbing, diving, and mountain climbing all rolled into one - in conditions of complete darkness, poisonous gasses and limited oxygen, and a wide variety of ways to get stuck. Plus cavers often spend months underground; it's physically and psychologically harrowing. Blind Descent is not just an outstanding introduction to the science and culture of caving wrapped up in an adventure tale - no wonder it was chosen as an Amazon Best of the Month and Jim chosen to be interviewed by Jon Stewart on The Daily Show. Here's what Jim sent: Read more... |
Melissa Milgrom is the author of Still Life: Adventures in Taxidermy, part participatory journalism, part history of taxidermy, and part look inside the world of contemporary taxidermists. The sum adds up to much more than the parts - it's unusual, fascinating, sometimes icky but always engrossing. Melissa has also written for has written for The New York Times, The Wall Street Journal, The Daily Beast, Travel and Leisure, and Metropolis. When I was young I thought taxidermy might be fun until I realized gutting, skinning, creating molds was involved. (Like a lot of things, the finished product looked wonderful but the process of getting there was a whole 'nother thing.) Still Life helped me learn what I missed out on but better yet introduced me to a number of individuals dedicated to their craft. And along the way I learned about a subculture I didn't realize existed. Here's what Melissa sent me: Read more... |
Marcia Bartusiak is the author of The Day We Found the Universe, the story of how scientists discovered the universe is ever-expanding and filled with galaxies. The Day We Found the Universe is her fifth book; she's also an Adjunct Professor in the Graduate Program in Science Writing (who knew a program like that existed?) at MIT and a columnist for Natural History magazine. I'm hardly a science buff but I found it a fascinating read, not least because she focuses on the personalities - and the competition, cooperation, and missteps - behind the science. If the words "science book" make you recoil, think again. I mentioned to Marcia that I'm hardly a Bill Nye the Science Guy type... which is the audience she was writing for. Here's what she sent me (interestingly, much lighter on science than I expected): Read more... |
When I was young Jim Bouton's ground-breaking Ball Four was considered to be "dirty" by people like my parents, so I hid it. If you liked Ball Four then Dirk Hayhurst's The Bullpen Gospels is a must read - it's better. But the Bullpen Gospels isn't an expose or a TMZ-style look at baseball; it's "just" a fun and poignant story of a guy trying to live the dream. As he said, "...to this day the only person rendered bare in my writing is... myself." Dirk started his writing career writing a blog about minor league life, later wrote a column for his local newspaper, and then landed a book contract for The Bullpen Gospels. (So for all of you who write asking how to get your writing career off the ground... it all starts with having something to say.) He's currently in the Blue Jays organization. Not only is Dirk a gifted storyteller but he writes really well. So let's see: His book hit the NY Times bestseller list and has been praised by Bob Costas and Keith Olbermann... and he has a 90 mph fastball. On second thought, he's kinda easy to hate. Here's what Dirk sent me: Read more... |
| What a Book Manufacturing Quote Looks Like |
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For anyone considering self-publishing, a major consideration is the cost of printing. To give you a sense of the process, check out the following text from an actual quote from a major book manufacturer. (I did strip out identifying elements, but the basics remain intact.) If nothing else you'll be surprised how inexpensive printing your own books can be... under the right circumstances.
Text from the quote is in bold; my comments are plain text. If any of the terms aren't familiar to you, check out What Real Books Are Made Of.
It is a pleasure to present our proposal for manufacturing based on the following specifications. Prices include current cost of production, both manufacturing and materials. Note the use of the word "current." Commodity prices change fairly rapidly, especially where paper is concerned. And price will also be affected by seasonal demand; trade publishing tends to work on a fall and a spring cycle, and textbook production is cyclical as well. Most quotes are good for a specific period of time; that comes later.
Quantity: 5,000; 7,500; 10,000 plus additional thousands. When I asked for this quote my client wasn't sure about print quantity, so I asked for a range. "Additional thousands" refers to any books over order quantity but under maximum quantity If you aren't familiar with the concept of additional 1000s, here's a quick explanation. You want 5,000 books. Book manufacturers allow for production waste. If they only produce 5,000 jackets and one is torn during the process… the order is short and they will have to go back to press, a manufacturing fate worse than death. To allow for normal waste and also for variation in the manufacturing process, most work on a percentage over/under basis. For example, if you want 5,000 books your contract may be for 5,000 +/- 10%. Delivery of any quantity between 4,500 and 5,500 is considered acceptable. If the manufacturer keeps waste down and delivers 5,400 books, great – and you’ll be charged for them. If they experience excessive run waste and only deliver 4,700 then they don’t have to go back to press but also can only charge for 4,700 units. You can tighten the over/under spread if you like. For example, you could contract for 5,000 + 5% and no “unders”; that means you won’t accept anything less than 5,000. Just understand your price per unit may go up slightly since the manufacturer will probably increase waste allowances to compensate for the risk of missing the mark. So with all that said, additional 1000s is the price you pay for “overs” on your run. The "overs" price is always cheaper than the "regular quantity" price.
No. of Pages: 256 pages Unless you've gone through the design stage you won't know an exact quantity. But you can estimate: The average 6 x 9 hardcover book has anywhere from 325 to 400 words per page, depending on font size, margins, line spacing, etc. If you're not sure and you're looking for quotes, you will need to estimate, because paper and print costs make up a big chunk of the total cost of production. You can have the quote finalized once you know your precise specs.
Preliminary: We will provide a four-color pleasing color proof of the jacket for your approval. Okay, there's a lot there. The assumption is you will provide print-ready files based on the book printer's specs. Once you do, the PrePress department (also called Preliminary or Prelim) will get your files ready for production, and will provide proofs for you to review. Proofs are important; if you sign off on a proof, you signed off responsibility. If the manufacturer prints what you signed off on... it's yours, even if it's incorrect in some way. Proofs can be physical (on paper) or "softproofs," which are electronic files you can view. Softproofs are just as good as physical proofs and a lot more convenient - don't be afraid to go the soft proofing route.
Presswork: What did you learn? Black text only (although your text can include shades of black. Just can't include another color.) Jackets are 4-color, one side only. Gloss lamination will be used on the print side - you don't need it on the non-print side. Or you could choose a UV-coating if you like; in this case that is not what I specified. Text paper is a 50#, 400 ppi, cream-white stock. The current market price is specified just in case commodity prices go up in the interim; no manufacturer will lock themselves in to an agreement they will lose money on if component costs go up dramatically. The jacket will print on an 80# stock, coated on one side. (C1S means coated, one side.)
Case Binding and Case Making: Our price includes non-tarnished foil stamping on the spine (dies additional, made from supplied copy.) Let's go in order: This manufacturer uses a notch binding style and adhesive glue. Standard stuff. Endsheets will be basically the same color as the paper stock. We get headbands - and we get to choose the color, within reason. Case material will be from the Rainbow line of materials, in an 80# weight - we'll get to choose from ten or twenty different colors. And they'll use a fairly standard thickness of case board. We also get stamping on the spine, but we have to provide the copy for the die and will have to pay a little extra to have the dies made, which usually runs around $150. (Other than shipping, die costs are the only non-included costs.)
Disposition: Final copies packed in 200# RSC single wall (or equivalent) bulk cartons and banded on non-treated pallets for shipment, F.O.B. our (location) plant. Finished books go into cartons (my guess is, considering the size of this book, we'll get 32 books or so per carton) and are placed on pallets. They'll load the truck for us, but we'll pay the actual cost of freight. (F.O.B. means Freight on Board, and also means we're responsible for shipping costs.) Books are bulk-cartoned to minimize damage and make handling a little easier. If we're handling our own fulfillment, we'll need to un-carton them and re-pack in mailers, etc when we ship to customers. In other words, the manufacturer isn't individually-cartoning our books; that's our job.
Pricing:
This is a summary of costs, excluding shipping.
Material prices are based on the current prices as of the quote date. Changes in the actual cost of materials at the time of purchase will be reflected in the invoice. These are the basic terms and conditions. Roughly speaking, material costs may vary, especially if we wait awhile between receiving the quote and finalizing the contract. (That allows this manufacturer to avoid saying "This quote is only good for 30 days," for example. They're not locked in to anything until we sign the contract.) And, if we decide to use a special-order paper or other special-order components, there won't be a "commission" per se; those costs will be pass-through. And if the materials we choose aren't available from suppliers, it's not the manufacturer's fault.
Pretty simple!
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In The Works
Signed a contract to be the ghostwriter for a book on Social Entrepreneurship. Client is a leader in the social entrepreneur movement, focused on helping people overcome poverty and social disadvantage through small business ownership. In short, think assistance, guidance, and leadership instead of charity. I'm excited to work on a project that uses business principles to create lasting social change.
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Signed contract as ghostwriter on a book on private lending for real estate investments, including meeting compliance and regulatory requirements for pooled funds, fractional ownership, and passive investment. Dry? Nah - we'll make it fun.
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Signed contract as ghostwriter on a book on legal (and practical) strategies for foreclosure defense, loan modification, and loss mitigation. Client is a bankruptcy and debt relief litigator in Florida.
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Signed contract as ghostwriter on a book on customer satisfaction measurement and implementation strategies for CEOs and managers of Fortune 1000 companies. Theme is determining and measuring consumer and B2B intent, behavior, and subsequent actions to deliver quantitative satisfaction metrics and improvement strategies.
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Signed contract as ghostwriter on a book on online marketing for a client whose company ranks in the top 1% in terms of online marketing revenue; book will focus on how companies (and individuals) can better leverage content strategies and partnerships to increase value-add income.
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Signed a contract to ghostwrite a book on exercises and activities that can help people with a range of disabilities, disorders, injuries, and illnesses improve their prognoses and long-term conditions. Client runs an Australian non-profit providing training, counseling, rehabilitation, and life skill services to people with disabilities. Audience is physical therapists, healthcare professionals, and families. While a complete change of pace for me, promises to be incredibly worthwhile and personally rewarding.
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Signed contract as ghostwriter on a series of books on entrepreneurship for an Australian client. Can't say more... extremely tight NDA... but I'm thrilled since it has the potential to be a multi-stage, multiple-media ghostwriting project.
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Signed contract to ghostwrite a book on marketing for entrepreneurs and small businesses. Client is based in Holland but publishes regularly in the U.S. as well as Europe and the Middle East.
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Extended contract to ghostwrite small business resource guides for U.S.-based financial institution. This next series focuses on financial statements, metrics, and performance, as well as forms of corporate ownership, tax planning...
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Signed contract to ghostwrite a book on starting and building a law practice by leveraging technology and non-traditional marketing strategies. Client is a courts-martial (yes, I used the "s" on purpose) defense lawyer who has defended cases across the U.S. as well as in Europe, the Middle East, and the Pacific. Read more... |
News
Cervelo Test Team rider Ted King is the leader in the clubhouse in terms of book recommendation page views. He's also building a merchandising empire; check out Brandy and Patricia (two of my kids) with one of his "I am not Ted King" t-shirts. Read more... |
Tom Zirbel, a rider I met at the Tour of Shenandoah in 2006, lost his ride with Garmin-Slipstream after testing positive for DHEA. Tom contends he did not knowingly take any banned substance, and if you know anything about quality control measures at the average supplement production facility, it's easy to believe him. He's a nice guy - anyone nice to my kids is automatically considered a good guy - and I hope it all works out for him... but the way the system works it's unlikely. Sadly, cycling doesn't presume innocence.
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The Tour of Virginia hopes to start back up in 2010 after a several-year hiaitus caused by lack of funding. If you're a deep-pocket organization with an interest in cycling check them out. Quick disclosure: We did web work for them a few years ago, as well as helping with print brochures and photography. Another quick disclosure: Their current website is not a product of our work.
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Congratulations to Tom Zirbel, who just signed with pro cycling team Garmin-Slipstream. Read more... |
I'm in the early stages of research for a book I'm ghostwriting that will blend Brazilian jui jitsu principles and strategies with personal finance and investing. Since I know nothing about jui jitsu I asked Beau for help. Very nice guy, but he's as tough as he looks. I wrestled in high school with mixed results, so I have some sense of grappling, leverage, etc, but jui jitsu is in many ways a completely different world. Beau not only has a knack for making the complicated simple... he's damn good.Read more... |
I was recently featured in a video discussion about how jewelry manufacturers, retailers, and the wedding industry can leverage social media marketing. (Odd they chose me to participate since my face is made for radio...) Read more... |
Brandy, Patricia and I finished fourth in the relay category at this year's Luray Sprint Triathlon. Luckily I have fit (and smart and sweet) daughters. |
I've ghostwritten a book on creating multiple streams of income, personal economic diversification, etc. I embrace the concept in real life, too - at BlackBird Images we shoot 25 or so weddings every year. I'm always proud of our work... ... but I am particularly proud of a wedding Cynthia, Brandy, and I photographed about a month ago at James Madison University. Along with Emma's incredible flexibility and Alan's ability to stay balanced, they're just really cute together. (And the technical aspects of the photos aren't too shabby, either.) Read more... |
