Working Together

Another interview.  Unlike this interview about ghostwriting, we focused more on my background and past projects. Taken together the two hopefully answer questions you might have about working with a ghostwriter.

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As a ghostwriter I don’t have to worry about book printing costs or deciding whether a publishing contract or self-publishing makes better sense.  But since I worked in book manufacturing for almost twenty years – for R.R. Donnelley, biggest book printers in the world, and then for Von Hoffmann Graphics, which was bought by Vertis and later by R.R. Donnelley and proves it really is a small world – I do understand the book manufacturing process and the costs. 

If you’re considering self-publishing, you should too. 

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If you decide to self-publish - which also means self-print - you'll have to understand the basic components of a printed book. Even though I'm now a ghostwriter, I worked in book manufacturing for almost twenty years and still do productivity improvement consulting for larger book manufacturers. 

Here's all you need to know about how books are made.  We'll start with the basics:  Hardcover and softcover books.  (Don't worry, I won't go all Wikipedia on you.)

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For anyone considering self-publishing, a major consideration is the cost of printing.  To give you a sense of the process, check out the following text from an actual quote from a major book manufacturer.  (I did strip out identifying elements, but the basics remain intact.)  If nothing else you'll be surprised how inexpensive printing your own books can be... under the right circumstances.

 

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Questions about hiring a ghostwriter?  Here's the transcript of an interview I did for an Australian magazine that may provide some answers.

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Recommended

Here's the story behind Book Recommendations from... If this doesn't answer your questions feel free to write.

I'm boring.  Few people care what I'm up to.  But since I love great writing, people often do ask me to recommend books so I started posting some I like.

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Nicholas Dawidoff is the author of The Fly Swatter, a Pulitzer Prize finalist, last year's The Crowd Sounds Happy, and the book I read based on Bonnie D. Ford's recommendation, The Catcher Was a Spy

A visiting professor of English at Princeton, Nicholas started his career at Sports Illustrated and has also written for the New York Times Magazine and The New Yorker.  He's also a Red Sox fan, proving even Pulitzer Prize nominees can suffer lapses in judgment.

The Catcher Was a Spy is outstanding; halfway through I had already ordered two more of his books.  I'm particularly eager to read The Crowd Sounds Happy, his "own version of the coming-of-age stories I read as a child."  

Here's what Nicholas sent me:

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Josh Sundquist is the author of Just Don't Fall, the story of how he lost his leg at age nine to cancer... and eventually competed for the 2008 U.S. Paralympics ski team in Turin.

 

He's also an outstanding speaker; check out his blog for his unique perspective and the occasional quirky video.(In particular, check out What Do 15,000 Screaming FFA Students Sound Like?

 

Since he grew up in Harrisonburg - and Just Don't Fall hit #2 on the Washington Post bestseller list - Josh is one of our local boys done good.

Here's what he sent me:

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Eminent historians are back!  Thomas Bisson is the Henry Charles Lea Professor of Medieval History (emeritus) at Harvard University and the author of The Crisis of the Twelfth Century: Power, Lordship, and the Origins of European Government.

(To everyone who emailed saying I'd lost my history edge, take that!)

He's stirred up a little controversy in the history world, but that's half the fun.  A major theme is how "government" was actually the use of personall power, and how violence and exploitation ruled the day.   Europe was without a real system of government and Bisson shows how the average person suffered as a result... and how that eventually led to systems with greater social purpose.  I have to admit it's not a book for the faint of history heart; Professor Bisson is a scholar and not a pop-history writer.  But it's a great book.

Plus there are lots of knights.  What's European history without knights?

Here's what Thomas sent me:

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Kathleen George is the first fiction writer included in my Recommendations section.  I rarely read fiction, but after reading her Edgar Award-nominated book The Odds, I was eager to find out what she enjoys.

In addition to The Odds, Kathleen has written other novels including Afterimage, Taken and Fallen. She is also a Theater Arts Professor at the University of Pittsburgh and has written several non-fiction books. (And she writes great reviews of some of the Pittsburgh-area restaurants that appear in her novels. I've eaten at Peppi's... and she's right.)

Kathleen took a different approach to her recommendations.  Here's what she sent me:

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Taping for WhereToGetEngaged.com

I was recently featured in a video discussion about how jewelry manufacturers, retailers, and the wedding industry can leverage social media marketing.  (Odd they chose me to participate since my face is made for radio...)

Turned out to be an interesting discussion; local retailers seem to be at the forefront of social media marketing while manufacturers are merely dipping their toes into the water (and as a result sometimes coming between relationships created by, say, local jewelers and their customers.)

But the conversation also confirmed something I've written about for a few blog clients:  Most people using social media marketing - not just using social media for the purpose of keeping up with friends, but using social media with the intent to market a product or service - are doing so simply because they think they're supposed to.  After all, social media is "next," right?  Social media will help us build customer relationships and customer loyalty and make the "conversation" a two-way street....

All of which can be true, but what gets lost is the message.  Facebook is a neat tool with a lot of cool features.  (At least that's what I understand - I've written about it but I don't use it.)  But it's also just an application.  If you have nothing to say, which method you use to broadcast your "nothing" message is irrelevant.

No one cares, no one responds, no relationship is built, no marketing purpose is served.  It all starts with message.

Take Tim Ferriss, author of The 4-Hour Workweek.  (In the interest of meaningless disclosure, I interviewed Tim a couple years ago for an article I wrote.  Very nice guy.)   People love to regard him as a shining example of how to use social media marketing (blogs, Facebook, Twitter, etc) to promote a product.  In one sense they're right - he did and does all those things (and more.) 

On the other hand, his book didn't sell simply because he was smart enough to embrace marketing techniques made possible by technology.  The book sold because he crafted a message almost everyone responds to:  Do less of what you don't enjoy, do more of what you do enjoy... and take personal responsibility for making your life better.  And he delivered that message with a provocative and "sticky" concept:  Having a four hour workweek.  Then he largely ignored traditional marketing and instead used social media marketing techniques to get the word out.  And when his book took off, his publisher decided to throw some dollars at traditional marketing, which is why you saw ads in publications like Fortune, Smart Money, etc.  That came after Tim did the heavy lifting, though.

The point?  He started with a message. 

Until you have a message, social media marketing, and really any discussion of what tools to use to communicate, is irrelevant.

Focus on message first, then decide how to spread the word.

 

 

In The Works

Signed contract as ghostwriter on a book on private lending for real estate investments, including meeting compliance and regulatory requirements for pooled funds, fractional ownership, and passive investment.  Dry?  Nah - we'll make it fun.
 
Signed contract as ghostwriter on a book on legal (and practical) strategies for foreclosure defense, loan modification, and loss mitigation.  Client is a bankruptcy and debt relief litigator in Florida.
 
Signed contract as ghostwriter on a book on customer satisfaction measurement and implementation strategies for CEOs and managers of Fortune 1000 companies.  Theme is determining and measuring consumer and B2B intent, behavior, and subsequent actions to deliver quantitative satisfaction metrics and improvement strategies.
 
Signed contract as ghostwriter on a book on online marketing for a client whose company ranks in the top 1% in terms of online marketing revenue; book will focus on how companies (and individuals) can better leverage content strategies and partnerships to increase value-add income.
 
Signed a contract to ghostwrite a book on exercises and activities that can help people with a range of disabilities, disorders, injuries, and illnesses improve their prognoses and long-term conditions.  Client runs an Australian non-profit providing training, counseling, rehabilitation, and life skill services to people with disabilities.  Audience is physical therapists, healthcare professionals, and families.  While a complete change of pace for me, promises to be incredibly worthwhile and personally rewarding. 
 
Signed contract as ghostwriter  on a series of books on entrepreneurship for an Australian client.  Can't say more... extremely tight NDA... but I'm thrilled since it has the potential to be a multi-stage, multiple-media ghostwriting project.
 
Signed contract to ghostwrite a book on marketing for entrepreneurs and small businesses.  Client is based in Holland but publishes regularly in the U.S. as well as Europe and the Middle East.
 
Extended contract to ghostwrite small business resource guides for U.S.-based financial institution.  This next series focuses on financial statements, metrics, and performance, as well as forms of corporate ownership, tax planning...
 

News

Cervelo Test Team rider Ted King is the leader in the clubhouse in terms of book recommendation page views.  He's also building a merchandising empire; check out Brandy and Patricia (two of my kids) with one of his "I am not Ted King" t-shirts.

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Tom Zirbel, a rider I met at the Tour of Shenandoah in 2006, lost his ride with Garmin-Slipstream after testing positive for DHEA.  Tom contends he did not knowingly take any banned substance, and if you know anything about quality control measures at the average supplement production facility, it's easy to believe him.  He's a nice guy - anyone nice to my kids is automatically considered a good guy - and I hope it all works out for him... but the way the system works it's unlikely.  Sadly, cycling doesn't presume innocence.
 
The Tour of Virginia hopes to start back up in 2010 after a several-year hiaitus caused by lack of funding.  If you're a deep-pocket organization with an interest in cycling check them out.  Quick disclosure:  We did web work for them a few years ago, as well as helping with print brochures and photography.  Another quick disclosure:  Their current website is not a product of our work.
 

Congratulations to Tom Zirbel, who just signed with pro cycling team Garmin-Slipstream.

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I'm in the early stages of research for a book I'm ghostwriting that will blend Brazilian jui jitsu principles and strategies with personal finance and investing.  Since I know nothing about jui jitsu I asked Beau for help. 

Very nice guy, but he's as tough as he looks.

I wrestled in high school with mixed results, so I have some sense of grappling, leverage, etc, but jui jitsu is in many ways a completely different world.  Beau not only has a knack for making the complicated simple... he's damn good.
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I was recently featured in a video discussion about how jewelry manufacturers, retailers, and the wedding industry can leverage social media marketing.  (Odd they chose me to participate since my face is made for radio...)

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Brandy, Patricia and I finished fourth in the relay category at this year's Luray Sprint Triathlon.

Luckily I have fit (and smart and sweet) daughters.

We finished behind the third place team by 5 minutes, so while that sucks we also don't need to torture ourselves with thoughts like "if only I'd pushed a little harder up that climb."  Wouldn't have mattered since we could never have made up that amount of gap.

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I've ghostwritten a book on creating multiple streams of income, personal economic diversification, etc.  I embrace the concept in real life, too - at BlackBird Images we shoot 25 or so weddings every year. I'm always proud of our work...

... but I am particularly proud of a wedding Cynthia, Brandy, and I photographed about a month ago at James Madison University.  Along with Emma's incredible flexibility and Alan's ability to stay balanced, they're just really cute together.  (And the technical aspects of the photos aren't too shabby, either.)

 

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